Turning Premiership History Into Place.

Client
Cronulla Sharks

Collaborators
Sidney Tapia

Services
Creative Direction / Environmental Design / Community Storytelling

Overview

Developed in collaboration with artist Sidney Tapia, the Up Up Mural transformed a section of Sharks Stadium into a large-scale celebration of club history, culture and achievement.

The project combined creative direction, environmental storytelling and public art to create a permanent connection between the club, its supporters and the local community.

Outcome

Delivered a landmark piece of public artwork that strengthened the club's connection to place while celebrating one of the most important periods in its history.

The mural continues to serve as both a community asset and a visual reminder of what the club represents.

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Creating Demand for a Challenger Brand