Bringing a Story to Life Beyond the Jersey.

Client
Cronulla Sharks

Services
Creative Direction / Campaign Development / Content Production / Photography

Overview

Created to support the launch of the Sharks' Tangata Moana Pasifika Jersey, the campaign focused on celebrating the people, stories and culture behind the design.

Through content, photography and storytelling, the project helped connect players, community and club while providing a platform to recognise the contribution of Pasifika people to the game.

Outcome

Delivered a launch campaign that extended beyond the jersey itself, creating stronger cultural connection and helping bring the meaning behind the design to life across club channels, media and community engagement.