Launching a Global Era for the Sharks Brand.

Selected for NRL Las Vegas 2025

Client
Cronulla Sharks

Role
Creative Direction / Campaign Systems / Content Direction / Photo & Video

Overview
With no guarantee of selection, the challenge was to help the Sharks stake their claim for the NRL's first season opener in Las Vegas.

The campaign system was designed to support the pitch before evolving into a full launch platform across digital, social and fan-facing channels.

Outcome
Selected as one of the NRL clubs bound for Las Vegas, with the visual system becoming the foundation for campaign rollout and on-ground content capture throughout the club's international campaign.