Creating Demand for a Challenger Brand.

Client
Sachi8

Services
Creative Direction / Campaign Strategy / Content Production / OOH / Social Management

Overview

A fully integrated launch campaign for Sachi8 Lemon Lime and Zesty Orange, spanning strategy, content production, outdoor advertising, influencer activation and channel management.

The objective wasn't simply to launch new flavours. It was to create enough awareness and demand that retailers couldn't ignore them.

Outcome

574,000+ content views, a projected audience reach of 24.7 million, engagement growth exceeding 2,000%, and expansion into Dan Murphy's stores.

The campaign helped establish Sachi8 as a challenger brand capable of generating genuine consumer demand and retail momentum.